Finola Kerrigan is Professor of Marketing in the Department of Marketing at Birmingham Business School, University of Birmingham where she teaches and researches marketing and consumption.
She has published her research in a range of international journals, edited collections and is the author of Film Marketing (2010/2017). Drawing on a range of qualitative and creative research methods, Finola has researched subjects on branding, digital identity, ethics and the incorporation of new technologies into marketing practice and how this impacts consumers. With a specific focus on researching the cultural and creative industries, Finola centres the arts both in terms of arts based methods and as a context for her research.
As well as her academic research, which has been funded by the ESRC, EPSCR, British Academy and a range of charitable organisations. Finola has completed a number of industry research projects in collaboration with public bodies and commercial companies.
Finola is Secretary of the Academy of Marketing and was a member of the Academy of Marketing Research Committee. She was the President of the International Society of Markets and Development (ISMD) and continues to be a board member of ISMD. She is deputy chair of the Academy of Marketing Special Interest Group of the Academy of Marketing. Between 2020 and 2022 Finola was the Director of the Fashion Business Research Centre at University of the Arts London.Finola has previously worked at London College of Fashion, University of the Arts London; King’s College London and University of Hertfordshire.